This year, an accelerated sales rate had the team pushing for a recap, though we’re only mid-year. Our marketing reports indicate sales of $150+ million in the first two quarters of 2022, matching the total sales from 2021, now reached in just six months! Inventory continues to dwindle rapidly – a mere 40 apartments remain out of the hundreds originally for sale.

The plans for the new amenities, including a beautiful shul, event hall, lounge, and private spa, have been completed and are set to begin construction shortly. The Kardo shopping promenade continues to expand, with more shops opening this month, and an air-conditioned main boulevard draws shoppers right off of Malchei Yisrael.

In other news, developer Chagai Shmueli fascinated the audience at last month’s inauguration, telling the tale of Abraham Chassidof, who bought a plot of land from Schneller in the late 1920s and constructed affordable homes for young couples, thus establishing a vibrant neighborhood along Malchei Yisrael. When construction was completed, its leaders gathered at Chassidof’s home to discuss its joint management. His infant crawled into the room, and when those present heard her name – Geulah – they chose that very name as an appropriately symbolic title for the new neighborhood.

“Well, the same Geulah that the neighborhood is named for is alive and well today, and I’ll tell you a little secret – she’s my mother,” concluded Shmueli. In his work with Jerusalem Estates, Shmueli has closed an inter-generational circle that first started with his grandfather’s construction at the Schneller complex. If you would like the rewarding experience of acquiring everlasting history, contact our sales office at 718-564-6656, or visit www.jerusalemestates.com.