By Dov Levy

Monsey, NY—This is a true revolution in the Arba Minim market. Ichud Avreichim and Baalei Batim is presenting for the first time a huge selection of highest quality Esrogim, Lulavim and Hadassim from Eretz Yisroel at unheard of prices. We’re talking about top tier Esrogim worth $125 to $175 at another outlet being sold for just $45 to $60. Deri Lulavim that would fetch an easy $100 elsewhere are being sold for $45 to $70.

Ichud Avreichim and Baalei Batim is a project of Mr. Y. M. Feirstein and Mr. Moshe Steiner. Their concept is simple: They’ve invested in a huge shipment of 4,000 Esrogim in order to offer them to buyers at wholesale prices. Mr. Steiner explains: “Our goal is to focus on quantity, to reach the highest number of buyers so we can keep prices down at a reasonable level.”

He stresses that the lower prices does not mean you are compromising on quality. “We have a huge selection of beautiful, clean Esrogim.” As an added benefit, the unusually large inventory allows them to continuously rotate stock so buyers constantly have a fresh selection to choose from.

Mr. Steiner reports that the public has shown tremendous interest in this sale. “There has been a huge amount of feedback—and we haven’t even opened yet!” Calls are coming in from far beyond Monsey, and it is clear that this Esrog revolution is worth the trip from anywhere.

The blowout sale will take over just four days during the week of Aseres Yemei Teshuva, from Monday through Thursday, September 25-28. The market will be open each afternoon and evening from 1 to 11 PM at the centrally located Tiferes Gedalya Hall at 9 Saddle River Road (corner Saddle River Rd. and Maple Ave).

For more information or for feedback email Ichud at [email protected]