Very shortly, Coca-Cola in Israel will be the first in the world to manufacture the world most popular soft drink without preservatives or artificial food coloring. According to the Ynet News Agency, Coca-Cola Israel plans to maintain its original taste, shelf-life, and Kashruth.

Being the first plant in the world to successfully implement the advanced technological procedure, Muzi Werthiem, Cola-Cola Israel’s owner received the permission and blessing of Muhtar Kent, president of the Coca-Cola Company, who congratulated him on the great achievement.
 

The new drink, which will include both regular and diet Coke, will be on the market as of next week, and labeled “artificial coloring and preservative-free.”