Otzar Haaretz director Ika Ness announced on Monday that with Shmitah year almost behind us, the organization plans to continue selling quality produce during the regular years, providing goods grown only by Jews.
Dore Lichtenstein, who heads the marketing department of Otzar Haaretz, explains consumers are entitled to know the origin of their purchase, in this case, the farmers growing the fruits and vegetables. He adds that in the case of imports, one is entitled to know the origin of imported items as well.
Otzar Haaretz during shmitah year sells fruits and vegetables from Jews who observe shmitah according to law, enabling those who do not abide by the heter mechira to purchase Jewish-grown kedushat shvi’it produce.
(Yechiel Spira – YWN Israel)
Join the official YWN WhatsApp status
One Response
ywn- I don’t think you have all the facts straight on this one! otzar haaretz does use heter michra products!!! they have a different type of heter michara, but it is still heter michera. I think you need to do some clarfication on this.