According to a TGI report addressing today’s chareidi media, the veteran Hamodia newspaper has fallen in its position in the community. The survey set out to evaluate the ranking of chareidi daily and weekend newspapers as well as radio stations during the first half of 2011.
The daily Hamodia, which recently marked its 60th anniversary has dropped in ranking from 22.8% of the market share to 19.2%. The weekend edition also dropped from 22.3% to 19.3%.
The relatively new HaMevaser has moved up from 13% to 14.2% of the chareidi market, but its weekend edition has dropped from 10.3% to 9.6%.
Yated Neman is holding steady, moving up a bit from 42.4% to 43%. The weekend edition increased slightly as well, from 19.5 to 20%.
Yom L’yom (Shas) is gaining, moving from 4.8% to 6.2%.
WEEKLIES
The leader, Mishpacha, has dropped slightly, from 24.3% to 23.2%.
BaKehilla (Belz) has undergone a number of transformations, from a newspaper to a magazine, is holding steady, from 13.2% to 13.3%.
Sha’a Tova dropped from 6.6% to 4.8%.
RADIO STATIONS
Veteran Kol Chai is holding at 22.4% while the newcomer, Kol Berama (Shas) has moved to 22.2%.
FREEBIES
Kav Ha’Itonut dropped from 36.1% to 34.1%. Merkaz Ha’Inyanim gained, from 32.6% to 34%.
(YWN – Israel Desk, Jerusalem)
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3 Responses
“Yated Neman is holding steady, moving up a bit from 42.4% to 43%. The weekend edition increased slightly as well, from 19.5 to 20%.” – I guess this whole report is the Israeli papers not American papers. The Yated does not have a daily… yet.
Hey zaidy, I think your losing it, the headline clearly states” israeli chareidi media”
Living in Israel and reading both English and Hebrew, the decision is often an economic one. HaMevasar is cheaper.
In reality, it is not worth while to read the Hebrew paper since they are generally mis-translations of material from English or politicaly inclined articles.