News aggregator Drudge Report, which employs two people in addition to founder Matt Drudge, continues to be one of the largest traffic drivers to content sites, according to a study released Wednesday by Outbrain.
Drudge Report, which gained notoriety for publishing the first report on the Monica Lewinsky scandal during the Clinton presidency, was responsible for 6.85% of traffic within Outbrain‘s publisher network. And that’s a roster that includes The New York Times Media Group, The Atlantic, MSNBC and Mashable.
It’s an impressive number for a site made up of a handful of pages plastered with text links. By comparison, it’s driving more than double the traffic to content sites than Facebook and Twitter combined. And Drudge Report’s influence is growing; its share of total traffic referrals is up 1.5% from the first part of the year.
The study shows that social networks still drive relatively little traffic (7%) compared to content sites (56%) and search (37%). Readers who go from one content site to another are more likely to be engaged with what they’re reading, “presumably because they are already in content-consumption mode,” the study noted.
That’s not true everywhere, of course. CNN attributes 43% of its incoming news traffic to social channels.
Among social networks, Twitter came up on top (1.69% of all traffic referrals), followed by Reddit (1.10%) and then Facebook (1.07%).
2 Responses
Where does Yeshiva World stand? lol
You can find a “report” to support any view. I doubt these alleged facts.