Stores open their doors Friday for what is still one of the busiest days of the year, even as the start of the holiday season edges ever earlier.

Many stores are offering the same deals as in previous years. For some shoppers, big discounts on electronics are the draw.

Stores like Macy’s, Walmart, Target and more were open Thursday evening in what they hope will be a new holiday tradition. Other items that drew crowds were cellphones.

Black Friday, the day after Thanksgiving is the biggest sales day.

(AP)