It is known that products with a Badatz Eida Chareidis supervision are limited regarding the packaging of the product, which is subject to the Eida’s approval. One example would be Bomba, which at certain times a year will release a limited number of bags with the national flag on it. Those will not bear the logo of the kashrus organization.
It appears that as the Ministry of Health is probing Telma to determine if company officials covered up the fact that over 154,000 boxes of breakfast cereal were infected with salmonella, the Eida Chareidis is demanding an apology from Telma for printing the summer Olympic logo on boxes of cereal with Eida supervision. Regarding the salmonella, the Ministry of Health has launched an investigation into a possible Telma cover-up.
The design of packages of cereal from Telma under the Eida Chareidis must be approved by the Eida before production. This was not done in this case. It is reported the Eida has been receiving phone calls from chareidi consumers, who are not pleased with the addition of the Olympic logo on boxes. The Eida is insisting Telma added the logo without authorization and it is demanding to learn who if responsible.
Both Telma and the Eida Chareidis prefer not to respond to the report.
(YWN – Israel Desk, Jerusalem)
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3 Responses
I can understand (though obviously wouldn’t agree) their rationale for not wanting an Israeli flag on their box of sugar frosted flakes but I’m clueless as to why anyone would object to the Olympics logo (assuming it is only the logo and doesn’t include pictures of women track stars or swimmers who are not dressed tziniusdik)
What a ridiculous logo to fight over?!
wow! this must be serious (at least to the eida) but who cares if the Israeli flag is on the product – what counts is: Is it kosher?