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The Formula for Succes in Kiruv


There is a remarkable Kiruv organization out there that has discovered the formula for successful outreach.
It is called the Emet Outreach Organization, and whatever it is doing – it works.

Emet’s formula should be duplicated – it should and can serve as a blueprint for other organizations to follow.
Emet is entering its twelfth year of operations, it has inspired thousands and brought hundreds of individuals and families into a life of Torah and Mitzvos.

This June 24th, the organization is holding its 11th Annual Dinner at the beautiful Damikele Illazio Hall in Queens. Amongst the evenings distinguished honorees is Rabbi Reuven Kigel and Mr Stephen Rutenberg, whose efforts for the Emet organization have been instrumental in its growth.

So what is Emet’s formula for successful Kiruv? What is its’ secret?

The formula for success is that they bring the outreach into the community. Indeed, they help create community. Focusing their efforts on the Bucharian community in Queens, the outreach leaders have created a sense of belonging for hundreds of college students, high school students and newly married couples.

Forming Torah classes and food based social events with like-minded members, Bucharian youths are discovering hundreds of peers just like themselves.

Can this formula be duplicated to other organizations? JEP’s Rabbi Yitzchok Wurem says that it can. “A lot of people think that Emet’s remarkable success is due to the close-knit character of the Bucharian community. But this is not the reason why they succeed. The concept of creating communities can be duplicated.”

There is no question that Emet has a winning formula. The focus on community combined with well thought out weekends, Shabbatones, Lecture series, and Torah classes have resulted in an inspired group of participants that even recruit others themselves.

For more information or to find how you can help, please contact Rabbi Rutenberg at emetoutreach.com
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