New York – On the heels of the wide-reaching impact of the “Bring Back Our Boys” billboard in New York City’s Times Square last summer, friends of the Young Israel of the West Side led by Rabbi Dovid M. Cohen, Esq. have again rented significant advertisement space in Times Square to promote and draw attention to a tragedy that shocked but also unified the entirety of the Jewish people.

Rabbi Cohen said in a statement: “This has been an incredibly trying year for the Jewish people throughout the world. The murder of Eyal, Gilad & Naftali last summer, seemingly opened the flood gates for similar type attacks spanning the globe. Whether the murder of four holy rabbis praying in a Har Nof synagogue in November, or the murder of four Jews on a Friday afternoon in January at the Hyper Cache supermarket in Paris, or the murder of a Jewish security guard outside a synagogue in Copenhagen in February, our people have suffered and been terrorized solely due to our faith.

We are taught in our tradition to “remember” and thereby “never forget” and the Young Israel of the West Side community is fulfilling this dictum through our public commemoration of the anniversary of the deaths of three young men who effectively changed the way we view our world and one another.”

The billboard is located at 47th Street and Broadway in Times Square via a Clear Channel Spectacolor space. The :15 second spots will run at approximately the 3, 19, 38 and 51 minute marks through Sunday June 7th.

See this link to learn more about Unity Day-June 3rd in memory of the boys.

(YWN Desk – NYC)