New York’s governor says the return of daylight saving time on Sunday is a good reminder of the need to stay awake and alert while behind the wheel.

Gov. Andrew Cuomo says highway message boards throughout the state will bear the message “Stay Awake, Stay Alive” to discourage drowsy driving.

According to Cuomo’s Traffic Safety Committee, young male drivers have the highest risk of fatigue-related crashes.

The administration says tricks like turning on the radio or opening a car window don’t work, and that the only way drivers can deal with fatigue is by finding a safe place to pull over and sleep.

In 2013, 3,244 crashes were reported involving a driver who fell asleep and another 1,228 in which drowsiness or fatigue was cited as a contributing factor.

(AP)