A new Egged campaign has been launched in Jerusalem which involves signs that say “shorter clothing = shortens life”, and “in memory of the Kedoshim in Har Nof”. Needless to say the new tznius campaign has elicited the ire of anti-religious elements.
Critics of the new ad campaign are urging people to phone the Canaan Ad Company to complain. The social media network is being used to get the word out to oppose the ad campaign.
MK (Meretz) Michal Rosen has turned to Transportation Minister Yisrael Katz to pull the posters. She feels the ad is offensive to women, who have the right to dress as they wish.
Both Egged and Canaan explain that the ad campaign represents a viewpoint that is legitimate as are objections to the ad campaign but one has the right to pay to advertise one’s view. Egged’s Dan Ratner added that ad campaigns represent the diversity of Israeli life and as such, there are many viewpoints being expressed.
(YWN – Israel Desk, Jerusalem)
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11 Responses
I sure hope that my tzedakah $ did not go toward this. What a great way to turn people away from our beautiful Torah Hakdosha.chaval…
Not one single person will come closer to hkb”h due to this wasted money and effort. Instead of bringing yidden closer to their Creator, this just creates more divisions. Shtuyot.
Very smart ad NOT! no one is going to dress more tznius because of a bus ad all its going to do is make people more anti chareidi and then they complain that their kollel stipend is cut. maybe try and reach out to people in a loving friendly way instead of taunting them with animosity
I’m glad we have so many people who know HKB”H’s reason for shortening lives. For those old enough to remember, I suppose this is the Israeli version of “The words of the prophets are written on the subway walls”.
an Israeli Yid
How dare those religious Jews advertise support for modesty. The only legal advertisement in the so-called “Jewish” State are ads depicting indecent women – and of course those indecent ads must be driven through religious neighborhoods.
As usual those who preach tolerance and diversity are the most intolerant of diverse views which contradict their own.
What a waste of money, advertising negatively to get people to improve Tznius. If you want to attract people to Tznius advertise it with a positive message.
Exactly. Its a “paid” advertisment. This has nothing to do with seperation of Church & State.
And when its the other way around, and you have filthy pritzusdika ads on the bus that offends anyone with a little Yiras Shomayim, then its ok???
We have very similar situation here in NY. It is very troubling when you have these very offensive ads on buses/taxis or the bus shelter itself that pass thru Frum ultra Orthodox communities. Its all about the highest bidder. We had the tumult a little while ago about the pro Israel vs pro Palestinian ads in the subway stations. Its all about who paid more for the space.
That’s such distorted thinking I’m embarrassed to be associated with people who are so narrow minded
ujm says:
“How dare those religious Jews advertise support for modesty.”
I think you missed the point of the comments. Having a modesty campaign is NOT the issue. It highlights the overall problem that the Chareidi leadership has. It’s not so much what you do and the position you take, but how you do it.
The same campaign can be conducted in a positive way by explaining the benefits of doing so, instead of the Xtion approach of threats (i.e. if you don’t believe their shtus, you’ll burn in hell and in this case, if you don’t dress modestly, your life will be cut short).
All that approach does is turn people against all of us and against Torah and Yiddishkeit. Nothing positive will come of it.
BarryLS1: The same crowd yelling here would yell against any advertisement decrying immodesty.