[COMMUNICATED CONTENT] After clearing the shelves of Purim baskets, hamantashen and clown noses, Mountain Fruit Supermarket has opened its doors to their yearly, gigantic Pesach store. Located at 1415 Avenue M, Mountain Fruit’s Pesach store’s shelves are fully stocked with a vast variety of Pesach products and necessities, ready to accommodate all of their client’s Pesach needs.

The Pesach food industry has considerably expanded over the years. From consisting of little more than ladyfingers and potato starch, the Pesach food selection today includes yogurts, potato chips, cookies, cakes, cereals, and even pizza. And Mountain Fruit has made it their goal to provide it all to their clients. “We call it going beyond the potato and egg experience” Mr. Nussencweig, CEO and founder of Mountain Fruit, remarks with a chuckle.

And they sure are.

Boasting a six thousand square foot facility, Mountain Fruit’s Pesach store carries virtually every single Pesach related item available. From food products, fresh produce, detergents, pharmaceuticals, hardware items, bakery stuff (ever tried Kosher L’Pesach donuts?) to matzos and everything in between, Mountain Fruit Pesach store has earned a reputation of being the one-stop Pesach shop.

Mountain Fruit’s Pesach store offers several features that distinguish it from other grocery shops in the area. Most notably, everything in the store is Kosher L’Pesach, and therefore there is no need to scan the aisles and check the labels for Kosher L’Pesach certification, hence simplifying the shopping experience. In addition, the store includes a designated kitniyas section, for those that have a need for it. “Our primary goal is to provide all our clients with all their Pesach needs at one convenient location.” Eli, store manager, explains.

Perhaps Dina Wax, a four-year veteran shopper at Mountain Fruit, describes the Mountain Fruit Pesach shopping experience best. “Years ago, Pesach shopping meant running back and forth between the hardware store, grocery, pharmacy and matzoh bakery. With choosing Mountain Fruit as my primary Pesach shop, I was Boruch Hashem able to narrow down my list to just one stop.”