According to the biannual TGI survey on chareidi newspaper market penetration, the newspapers are dropping in their market share. The survey released covers the period from July 2012 to June 2013. In the event a respondent reads more than one newspaper, the survey refers to the first newspaper read. Statistics pertaining to the newcomer, HaPeles, will only appear in the next survey.
The results show Yated Neeman dropped from 41% to 36.8% (-10%). Hamodia is down 8&, from 20.3% to 18.6%. HaMevaser dropped 5%, from 12.9% to 12.3%.
Regarding weekend papers; Hamodia takes 11.5% of the market, a 20% decline from 17.7%. Yated lost over 20% of its readers, down from 23.6% to 18.7%. Mishpacha is down as well, by 7%, from 24.2% to 22.4%. The Belz-affiliated BaKehilla dropped from 9.9% to 7.3%. HaMevaser is in the red too, dropping from 10.9% to 7.8% and Sha’a Tova dropped from 3.7% to 2.3%. Shas’ Yom L’Yom did not fare any better, dropping from 7.9% to 6.3%.
(YWN – Israel Desk, Jerusalem)
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One Response
HMMMM, is the internet affecting them like secular newspapers? The other reason is people are seeing through the biased stupidity in print. In the secular papers case, it’s the left-wing garbage. In Chareidi papers, it’s the nonsense they promote that creates hate.
Most Chareidim don’t agree with all the garbage going on today, i.e. attacks on other Frum Jews and attackes on the IDF. Chareidim are tired of being pigeon holed into lives of poverty and want to contribute to society, while keeping the Torah.