In an effort to make an impact on the chareidi tzibur during bein hazmanim, Coke Cola ® Israel is operating a Happiness Truck that will visit chareidi areas during the vacation time.

Local residents will be tapped to distribute Coke products to passersby. Children will be permitted into the rear of the truck and take advantage of the games set into place for the occasion, receive beverages, and prizes.

Coke officials in Israel in the campaign state they wish to be part of bringing a smile to people’s faces during the bein hazmanim period.

(YWN – Israel Desk, Jerusalem)