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So you’ve decided to organize a Matching Campaign. Now what?

Why should you host your campaign on The Chesed Fund?

Email Marketing – We will help you prepare your email blast. We have arranged email marketing campaigns for many of our campaigns in the past, and we have found it to be a very strong fundraising tool.

Graphic Design – The Chesed Fund has partnered up with designers from The Jewish Content Network who will design the graphics for your campaign page and your marketing campaign.

Tax receipts – Donors will receive tax receipts via email immediately after they donate. No need for your accounting team to worry about sending out tax receipts manually!

Commission Free – TCF doesn’t receive any commissions, and there are no fees for any of our services. The credit card processing fee is 2.9% + 30 cents on each donation, and this is taken off by Stripe (the company who processes the credit cards on our site).

Round-the-clock support – Our support team is available around the clock and can be reached via phone, email, live chat, and Facebook messenger. Their first priority is making sure you have the help you need so you can feel confident that you are in good hands throughout the whole campaign.

Transfer of funds – All funds go directly into your Stripe account which is then transferred automatically to your bank account. The funds never touch our hands.

What can you do to boost your success?

Create a Video – In the past, long videos have been very unsuccessful. We encourage our campaign organizers to keep the videos short. And the video shouldn’t just be general info about the school. It should drive home your campaign message.

Social Media – It’s very important to not only encourage people to donate, but to also share the campaign on Facebook and other social media platforms. Using Facebook ads for the duration of the 24-hour campaign is inexpensive and can go a long way.

Reaching outside the donor base – Being able to connect with donors outside of the regular donors is what makes matching campaigns so powerful. It’s important to market this campaign as a community fundraiser not just as a school fundraiser. And creating a concrete goal, as opposed to a general fundraiser, will help grab the attention of these donors.

Call centers – We encourage campaigns to set up call centers to contact donors directly. It should be an exciting event with food, refreshment, and perhaps a small event for children so the volunteers can stay focused.

All or nothing – We don’t host all or nothing campaigns. We feel that creating a 24-hour campaign generates so much excitement that it isn’t necessary to add that extra factor that can potentially create a loss for the school.

Interested in running a fundraising campaign? Add your info below and chat with a fundraising specialist.