Yerushalyim…A single ray of sunlight streaks down on the dusty basement as the silversmith of yesteryear descends to perform his daily chore of shaping the ancient coins used in the days after the destruction of the Second Bais Hamikdash. He chisels the perimeter until the image on the coin is visible. The scene segues towards a view of a courtyard that so much defines Yerushalayim over the ages and which will be recreated as part of the city’s unprecedented private luxury housing in the historic Schneller Compound. At the end of this most highly professional film ever to be produced in the Charedi world, the silversmith, now in modern dress, twirls the coin which has become the signature symbol for Jerusalem Estates.
A collaborative effort between some of the film industry’s most coveted professionals, it vividly illustrates a standard of design and construction never before seen in the Orthodox world. It brilliantly weaves in the historic fiber of the development with the most modern amenities that will offer dwellers the best of all worlds. Indeed, the film pans many reminders of the Yerushalayim of old while placing a spotlight on the vibrant and dynamic life in an area coveted by Jews worldwide. As if to freeze time, there is the ancient coin that appears over and over again as if to jolt the viewer into the reality of the synthesis of the many worlds that Jerusalem Estates brings together in this short but remarkably poignant film.
In what appears like an aerial view, the film projects an overview of the entire complex with its luscious gardens, perched view of many Yerushalayim neighborhoods, and a brilliant entrance into the magnificent lobbies and their ultra-modern elevators. The view of the apartments is breathtaking as it includes the best of world-class construction and design has to offer. In between, there is a map of the underground parking and the private access to main thoroughfares and a close-up of such amenities as the gym and the beautiful shul.
According to the producers, not only is the quality of the film historic for an Orthodox project, it is equally as trailblazing for selling real estate anywhere. The simulations that bring the project to life while the foundation is rapidly being constructed, only serves to highlight what awaits the dwellers of this magnificent residential complex. It is, as the saying goes, “seeing is believing!”
The video can be seen on youtube. For more information about Jerusalem Estates, please contact: Sales Office, 16 King David St. Jerusalem 94101, Tel. 972-2- 502-5502 | USA 718-564- 6656 . Fax. 972-2- 532-3532 www.jerusalemestates.com