With the threat of a nationwide boycott hanging overhead, Strauss officials in Israel insist they cannot lower prices. They explain that the price of chocolate bars may be lower in the United States than in Israel as they are working to penetrate a new market, not because it is profitable.
Strauss Israel CEO Tzion Blass reports there are 180 items are selling in both Israel and abroad. 13 of those items, including the Pesek Zman bar are sold at a lower price to break into the marketplace. He insists that most products are less expensive in Israel.
Blass was then asked if the company plans to lower prices in Israel under the threat of a boycott, similar to the one seen in the summer of 2011 against cottage cheese. “We cannot lower prices anymore than they are today” he responded.
Strike leaders are not convinced and the explanation for the lower pricing in the USA is less than acceptable they explain. For now, it appears the next company on the Israeli boycott list will be Strauss.
(YWN – Israel Desk, Jerusalem)
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5 Responses
Israel should consider COMPETITION. Ending state-sponsored monopolies will always result in lower prices. Who remembers what it was like in the United States when AT&T had a state-monopoly on both local and long distance phone service. With the monopoly broken up, long distance became inexpensive, and cell-phones were allowed to develop and compete with the landlines. Free markets work.
It is obvious that the boycott is being organized by people that never ran a business.
There is nothing wrong with not buying a product but don’t hurt someone else because you’re upset that the price isnt as low as you want it to be. Live and let live.
I don’t understand the issue. The local supermarket is selling them at 7 for 20 shekel, which is less than 3 shekel or around 78 cents each. The same as in the States.
comment: Nothing personal, but the grammar in your above post is so bad, it renders your statement incoherent. (simply put, i’ve no idea what you’re talking about!)
I agree with akuperma with one exception. In the US many times one boss control diffident brand names-it’s looks like competition but in fact is not and if you really want to do something new, you going to have big trouble to go to Jewish kosher market to compete prices, so it doesn’t pay…And i think many times company’s just greedy , nothing to do with profit….