Coming on the eve of President Barack Obama’s first year in office, the White House launched the first ever White House app available for Apple iPhone and the iPod Touch.

The free app features live streaming of all the president’s public events at the White House, Web chats with Administration officials, and other events such as the daily press briefings.

Subscribers also can read content from WhiteHouse.gov on their phones, browse behind-the-scenes photos, watch on demand videos, and have instant access to full videos from recent speeches, press briefings, and special events.

White House spokesman Nick Shapiro told CNN that the iPhone app is part of a larger mobile strategy. Other mobile products are planned for the near future including mobile.WhiteHouse.gov. This will allow WhiteHouse.gov to be easily accessed on all mobile phones.

(Source: CNN Political Ticker)