When it comes to social networks, brands are increasingly looking for ways to maximize customer loyalty. A fun way to do this is to offer temporary promotions or discount vouchers, so as to maintain a regular pattern of consumption.

Young social media users targeted by brands

According to the recent study carried out by promo-codes.fr – promo codes are very popular with young social media users: 6 out of 10 Internet users have already used a discount coupon on the Internet in the past year, with over 70% in the 25-34 age group. Brands have every interest in capitalizing on this new boom, since they can target both men and women in this way.

46% of users find their coupons via newsletters, specialized sites or social networks, and certain opinion leaders such as bloggers, etc.

Discount coupons as a powerful promotion tool

Coupons are a powerful economic springboard for brands; 81% of Internet users use them to make a purchase. Customer/brand loyalty is decisive. Thanks to a discount coupon, the brand will benefit from the satisfaction of its customers, who are more likely to repeat a purchase in the following weeks.

This is precisely where social networks come into play: the organization of competitions on Facebook can be a very suitable mechanism for giving fans the benefit of different discount coupons. A brand can win twice over, because while creating interaction on its page, it will generate the purchase of one of its products thanks to the famous discount coupon included in the prize. This enables a social-to-store mechanism to be set up, in other words, to encourage web users to visit a store to take advantage of the prize and make a purchase at the same time.

Promotional coupons in different formats to ensure loyalty

A promotional code can also be won in the form of an ephemeral Facebook ad broadcast on Facebook or Twitter, valid for only a few hours and available on the website, which will optimize traffic to the brand’s website.

The number of likes on a Facebook or Instagram photo or the number of RTs on a tweet can also be winning factors.

Vouchers therefore play a major role for brands today, especially via social networks, as web users can share their emotions following this famous win. Community managers, get to your keyboards to distribute the new fruit of loyalty!