Sales, discounts, and promo codes have always been popular and, no doubt, will remain that way. But in fact, the presence of such special offers fundamentally changes the approach of the buyer to shopping. Ready to find out how? Let’s discuss the phenomenon of sales and discounts with Promocodius experts.

How Does The Buying Process Usually Work?

Regarding ordinary shopping, purchasing decisions are primarily influenced by the need factor. Purchases during regular shopping are usually deliberate and well-planned. The buyer chooses a certain product based on his or her preferences and the need factor. So, for example, a buyer who decides to buy a product of a certain brand and a certain category will buy this particular product of this brand and of this category. 

Promotional codes and discounts do not affect the choice of goods in this case. In ordinary shopping, they may affect the choice of the store if the product is sold in different stores. But such offers are unlikely to force a customer to buy something different from what was planned. Promocodius project manager Alisa Sklyarova pointed out that “promo codes directly influence buying decisions a consumer makes while ordinary shopping. In particular, stores that offer attractive promotions, discounts, coupons, vouchers, etc. have a 67% chance of becoming a customer’s choice. Of course, other factors, besides promo codes, such as loyalty, popularity, reliability, etc., also influence the choice, but still, one of the key factors is the availability of special offers for the client.” Thus, if the consumer has the intention to buy the product, the presence of a promotional code can strengthen this decision, become the final argument, but not the initial motivation.

How Does The Buying Process Work During The Sales Period?

The shopping model during sales periods looks different: the first place in making a purchase decision is not for the need factor, but the size and availability of the discount. So, a mirror change is taking place: for the buyer, the priority is no longer the product that he or she previously chose, but the one for which the largest discount applies. And, accordingly, the principle of making purchases is changing. During the sales period, purchases may become rash and chaotic.

The presence of promo codes, promotions, special offers, and other benefits for the buyer is an obligatory part of any sale. Such offers’ availability helps businesses attract as many buyers as possible during the sales period and significantly increases sales statistics.

Of course, this does not mean that you should avoid sales as much as possible. You can find a lot of really profitable offers in sales: the main thing is to approach purchases rationally. To be rational during sales seasons, you can make lists of what you need in advance so as to avoid succumbing to marketing tricks and not buying too much.

PromoCodius is an online platform that offers current coupons, deals, and discounts for thousands of well-known and leading retailers. Founded in 2016. Operated in Ukraine, Czech Republic, Poland, Slovakia, Romania, Sweden, Denmark, Finland, Norway, Spain, Mexico, United States, and Turkey.