When it comes to marketing, businesses are always looking for new and innovative ways to get their message out there. One increasingly popular option is street furniture advertising. This type of advertising can be a great way to reach a large number of people in a short amount of time. In this blog post, we will discuss some clever and engaging ways to use street furniture ads to market your business!
What Is Street Furniture Advertising?
Street furniture advertising is a form of outdoor advertising that uses street furniture such as benches, bus shelters, and newsstands, to display ads. This type of advertising is growing in popularity due to its ability to reach a large number of people in a short amount of time.
Why Use Street Furniture Advertising?
There are many reasons why businesses should consider using street furniture advertising as part of their marketing campaigns. Here are just a few of the benefits:
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High level of visibility. Street furniture ads are highly visible and can be seen by a large number of people.
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Targeted audience. Street furniture ads can be targeted to specific demographics, making them an ideal way to reach your target audience.
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Flexibility. Street furniture ads can be placed in a variety of locations, allowing you to reach a wide range of people.
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Cost-effective. Street furniture advertising is a cost-effective way to reach a large number of people.
How to Use Street Furniture Advertising Effectively.
Now that we’ve discussed some of the reasons why street furniture advertising can be beneficial for businesses, let’s take a look at how to use it effectively. Here are some tips:
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Use eye-catching visuals: One of the most important aspects of any street furniture ad is the visual element. Your ad should be eye-catching and attention-grabbing. Use bright colors, interesting visuals, and readable fonts to make your ad stand out.
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Keep it simple: When it comes to street furniture ads, less is more. Keep your message concise and to the point. Avoid using too much text or complex images as this can be overwhelming for people walking by.
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Think outside the box: Be creative with your street furniture ads! Think outside the traditional rectangular shape and explore other options such as die-cut shapes or three-dimensional designs.
Types of Street Furniture That Can Be Used for Advertising.
There are a variety of street furniture items that can be used for advertising. Here are some of the most popular options:
Bus Shelters.
Bus shelters are a great way to reach people who are waiting for public transportation. Use eye-catching visuals and readable text to grab people’s attention.
Benches.
Benches are another popular option for street furniture advertising. Place your ad on the back or sides of benches so that it is visible to people sitting on them.
Newsstands.
Newsstands offer a great opportunity to reach people who are looking for information. Place your ad in strategic locations on newsstands so that it is visible to people walking by.
Parking Meters.
Parking meters provide a unique opportunity to advertise your business. Place your ad on the face of the parking meter or the surrounding sidewalk.
Street Signs.
Street signs are an ideal place to advertise your business. Use large, readable text and eye-catching visuals to get people’s attention.
Ideas for Marketing Campaigns Using Street Furniture Ads.
Now that we’ve covered some of the basics of street furniture advertising, let’s take a look at some ideas for marketing campaigns using this type of advertising.
Local Businesses.
Street furniture ads are a great way to reach local businesses. Use bus shelters, benches, and newsstands to advertise your business to people in your community.
Product Launches.
If you’re launching a new product, street furniture ads can be a great way to generate buzz and interest. Use bus shelters and newsstands to promote your product launch and get people talking about your new product.
Sales and Promotions.
Use street furniture ads to promote sales and special promotions at your business. Place your ad in strategic locations to reach people who are looking for a great deal. Also, make sure to include call-to-action messaging in your advertising design for the best return-on-investment.
Community Events.
Street furniture ads are a great way to promote events. Use bus shelters, benches, and newsstands to advertise your event and get people excited about attending.
As you can see, street furniture advertising can be a great way to reach a wide range of people. Keep these tips in mind to make the most of this type of advertising.
To Recap. Benefits of Using Street Furniture.
As you can see, street furniture advertising can be a great way to reach people and promote your business. By using eye-catching visuals and readable text, you can create an ad that will grab people’s attention and get them interested in your business. Keep these benefits in mind as you plan your next marketing campaign.
Do you have any questions about street furniture advertising? Leave a comment below and we’ll be happy to answer them!