With an estimated value of 196 billion dollars in 2022, the gaming industry proves its point to become the next massive thing in the online market today. And as they continue to improve their means of gaming, real-life tech tools are incorporated to immerse gamers in how they can easily integrate it into their life. 

Now that QR codes are deeply integrated by most establishments and institutions that require their use, gaming companies, known and emerging, are incorporating the use of QR codes to make their gamers train themselves on how a QR code works both in-game and in real life.

What is a QR code, and how do they work?

QR code, known as a Quick Response code, is a type of two-dimensional barcode that encodes data in four known ways, numeric, alphanumeric, binary, and kanji. Denso Wave’s lead engineer, Masahiro Hara, conceptualized this barcode technology. 

Denso Wave initially integrates this technology type as part of their car assembly operations. To date, QR codes are incorporated in various marketing and operating means. 

With a QR code generator readily available online, businesses and individuals can easily integrate its use in their marketing materials and maximize how they market their product or service.

How Are QR Codes Integrated In Games?

Aside from using QR codes in their marketing and operating means, gaming companies integrate its use in the following ways. 

1. Part of the Gameplay Task

Many gaming companies and developers integrate QR codes as part of their gameplay tasks. They do it to immerse gamers in how a QR code works in-game and in real life. By incorporating its use, they can condition gamers what to do when they encounter a QR code in real life.

2. Portal for a Hidden Mini-Game

To hook the gamers longer with the game they are playing, game developers insert hidden mini-games that keen players can notice and play. They can integrate it to make their user look forward to a hidden mini-game to anticipate while playing. 

3. Gateway for a New Game Or Series Trailer

For gaming companies focused on advertising their game franchise to their target audience, QR codes are a perfect tool to integrate and store their upcoming game or series teaser video. 

Companies can use a video QR code and store the short clip of the game. They can use it and place it in spaces where people can scan and view the game trailer and pre-register for the game.

4. In-App Item Giveaway Storage

Aside from using them to serve as a gateway for their upcoming game or TV show series teasers, gaming companies also incorporate its use to store in-app items or game currency to their gamers. 

They integrate it to keep the user getting into the game, make their gaming experience more relevant, and excite them with a few collectible in-game items. 

5. Promote the Game Social Media Handles

Gaming companies can also integrate QR codes to promote their game social media handles and keep gamers updated on the latest game events and memes by scanning the QR code. They can seamlessly improve their social media followings and interactions with it by posting one on both print and digital marketing spaces.

Games With QR Codes Integrated Into Their Gameplay And Advertising Means

As part of the gaming industry’s tech relevance movement with their games’ gameplay and advertising efforts, here are some of the popular video games that integrate its use in their gameplay and marketing initiatives.

1. WWE 2K22 Super Card QR code Reward

2. Far Cry 6 QR code game teaser

3. Among Us Gameplay

4. Halo

5. Princess Connect Re: Dive

How can gamers create their QR code?

With many gaming companies incorporating QR codes in their games and advertising means, gamers with a mission to share their passion for gaming can also tap on its use by generating a QR code. 

In creating a QR code, they will only need to secure the material to convert and follow these QR code generation steps. 

1. Go to an online QR code generator with logo website and sign up for an account

2. Select the category of the material to convert and fill in the required fields

3. Choose the dynamic QR code button and generate a QR code

4. Configure the QR code layout and do a scan test

5. Save the QR code and place them in-game or marketing materials

Conclusion: 

Since gaming is becoming one of the lucrative pastimes that allow gaming companies to improve better the way they release their games and advertise them, modern technology like QR codes are attached to the games they integrate. 

As the future of gaming and information sharing aligns with the increased use of QR codes, it is time for emerging gaming companies to incorporate its use in marketing and operations.