As most will already know, digital commerce or e-commerce is the process of buying or selling goods and products online, with money being transferred digitally over the web. Those who grew up in the days before the internet was a thing will likely have felt the impact of this new industry the most. To be able to order something one day online and have it turn up the next is a privilege that many of us likely take for granted, as this notion would have been dismissed out of hand not all too long ago.

Of course, the digital revolution has transformed most industries around the world including commerce. In entertainment, the gambling industry is a good example to use as it is on the rise every year thanks to the presence of online casinos. Using sites like Time2play, players can access their favourite games from the comfort of their own homes. Similarly, people can also order the things they need online and they no longer need to travel into town thanks to the infrastructure that exists around the world.

While many countries have invested heavily in digital commerce, Israel stands out as an interesting case. This is one country that has become a hub for digital commerce since the industry first launched and in 2021, Israel generated $6 billion in digital commerce revenue, placing the country ahead of other Asian regions such as Pakistan. This figure means that Israel is the 36^th largest market for digital commerce, and the country looks set to only move forward from this point.

Globally, in 2021, the digital commerce industry increased by 29%. Incredibly, Israel accounted for 24% of this global growth, showing that the country is certainly becoming a centre for digital commerce. When the topic is explored further, the reason for this growth becomes clear. To investors, Israel represents a great opportunity regarding digital commerce as the retail prices in the country are typically high. This means that most residents are looking towards foreign retailers to buy products as this is a more affordable notion than using Israel’s own retailers.

In addition to this, there is also a lack of domestic competitors, which could be one cause for the high retail prices that are common within the country. Those who live in Israel naturally would like to buy stuff that they can find cheaper elsewhere, and foreign retailers such as Alibaba are all too happy to provide this. Many would argue that while Israel is known for innovation and state-of-the-art technology, the products the country produces are notably inferior to some other countries. As they are often more expensive too, it only makes sense for Israelis to use foreign retailers like Alibaba to purchase their products. The Chinese online retailer is the biggest digital commerce company in the world, and this reputation is likely due to the contribution of countries who prefer to use foreign vendors rather than domestic ones, such as Israel.

It should now be clear why Israel can be considered to be a hub of digital commerce, and investors would do well to pay close attention to the country. As digital commerce revenue in Israel is expected to only grow over the next few years, it is clear that Israel is ripe with opportunities for those looking to get involved.