The first coupon was offered by Coca-Cola in 1887. It gave a free sample of the drink, which was just a year old at the time and selling for five cents. At this time, the company had no idea how this simple savings device would shape the future of commerce.

Coca-Cola benefited greatly from the voucher, which helped to encourage both vendor and consumer consumption. It’s estimated that between 1894 and 1913, one out of every nine Americans received a free Coke, which resulted in over 8.5 million Cokes being given away. By 1895, just a few years after the free voucher, Coca-Cola was available in every state.

By the 1900s, Coke had solidified the brand as a household name. Today, it’s still the top-selling carbonated beverage, thanks to more than 100 years of effective marketing strategies, including markdowns, deals, and coupons.

The Modern Take On Discounts and Promotions

Today, almost every retailer and brand uses promotions and discounts to help grow their business. They are also using discount aggregate sites and DontPayFull verified codes to offer even more savings opportunities for consumers.

While coupons and discounts are effective, did you know there are some data-backed reasons to provide special offers? Keep reading to learn more.

Coupons = Happiness

It was discovered during a study that people who received a $10 voucher also experienced a 38% increase in oxytocin levels and were up to 11% happier than those who didn’t get a coupon. The same individual’s respiration rates also dropped by 32%, heart rates reduced by 5%, and sweat levels were up to 20 times lower than those without the voucher. What this meant was that they felt less stressed and more relaxed.

While modern shoppers demand deals, they are also delighted to receive some type of exclusive offer. This means that getting coupons increases a person’s happiness.

Deals Lead to Increased Revenue

In 2019, more than 31 billion digital coupons were redeemed. Savvy customers know where and how to find great deals. Brands that are offering these deals help shoppers save money and help retailers increase their sales and revenue. The more coupons and discounts offered, the more revenue brands have the potential to earn.

Discounts Reduce Card Abandonment

Have you ever purchased something from a brand you were unfamiliar with because you had a coupon? If you attempt to buy something for the first time from a new brand, and you must pay full price, there’s a good chance you will abandon your cart. However, when a coupon is offered, the likelihood of the sale going through is increased significantly.

Endnote

As you can see from the information here, discounts, savings, and vouchers all encourage more sales. They are a smart marketing strategy that modern brands can’t afford to ignore. For this reason, now is a good time to consider how you can start offering coupons and discounts, which will pay off in the long run.