Coronavirus appeared out of the blue and has created a huge impact on industries around the world. From the biggest multi-million dollar companies to the smallest like Mimy, everyone has experienced change. The disease isn’t just affecting people’s health, but it also has a ripple effect on key industries.
One industry that has been massively hit during the outbreak of the global pandemic is the betting industry. For a few months, there were no products to offer with the cancellation of sports events worldwide. For instance, there was the postponement of the Euro 2020 to 23rd July 2021.
It was a tough time, but thanks to bookmarkers who came up with options to get the industry running. The good thing is that the major tournaments and leagues have resumed, offering punters a wide range of betting options. However, as everyone is talking about the ‘return to normal,’ the industry is still not better.
Although few casino platforms are thriving, it is hard to tell how long that will take. Due to travel bans and social distancing rules, casinos are experiencing a decline in visitors. The number continues to drop even further with the spread of the pandemic. More punters embrace the idea of staying at home as the fear of the virus continues to take control. That may be good news for online betting sites and casinos but a very big blow to casino resorts.
In this article, we’re going to highlight the impact of covid-19 on the betting industry.
Changes in betting behavior
Social distancing and staying at home is already the new norm in the fight against the virus’s spread. Online betting provides a safer environment than a crowded soccer stadium or a casino resort. Countries around the globe have introduced lockdowns, leaving gamblers with no choice but to adopt online betting. Although there is a variety of betting casinos, the world of betting has completely evolved. Punters can go online, find and play their favorite RNG tables, machine slots, and card games. Gamblers have also started embracing the idea of participating in leaderboard challenges and online tournaments.
Apart from participating in real money games, there is also an increasing trend where gamblers can enjoy free versions of their favorite games to learn the rules first. That is an advantage to the newcomers in the world of online betting.
Creative bookmarks
Bookmarkers came through for the industry in the hour of need; they deserve a lot of credit for that. They’ve made sure that you have something to bet on. They included creating virtual betting sports, many updates for their casino products, and huge coverage of electronic sports that were being played from home by gamblers.
The bookmarkers obtained a new custom by creating and advertising what was on offer. There is a huge possibility that the bookmarkers converted a few people into fans of virtual games and electronic sports.
Most gamblers started betting on eSports when there were no options and are still gambling on eSports today even after a few sports back. This has been a huge boost to the betting industry.
Betting sites diversification
The coronavirus outbreak has forced several sportsbooks to diversify and offer alternative games. As a result, you can’t find sports betting sites that don’t have games like bingo, table games, scratch cards, and poker. The cancellation of major live sporting events led to an increase in demand for alternatives.
For ardent sport lovers, there emerged several virtual sports to place their bets on. The trend is gradually increasing, and as time goes, all betting sites will have sports betting, casino games, and eSports. Casino software providers can now increase their customer database as well as profits.
Problem gambling
Covid-19 has brought about stress, uncertainty, job loss, and other financial problems. Individuals with gambling addictions were severely affected by the outbreak due to a shift in gambling preference and reduced funding for problem betting services.
Problem gambling affects many individuals globally and is linked to mental health and financial concerns. Speculating financial hardships may promote irresponsible betting, as punters get motivated to win a lot of money. Addicted gamblers have a lot of free time to place bets, which may lead to significant losses. Eventually, this can lead to mental health and more disorders. Betting platforms should offer responsible gambling services to affected gamblers.
Huge financial losses for betting platforms
Earlier on, before the pandemic, betting firms relied on sports for survival. If there are no sporting activities, there is nothing to bet on, leaving betting firms with huge financial losses and eventually going out of business.
There was a period of a few weeks during the coronavirus outbreak’s peak when nothing was happening in the world of sports. It left gamblers with nothing to place their bets on, which meant less income to betting firms. Unfortunately, many platforms were shut down, eventually leaving millions of people jobless.
However, when the sports first returned in May 2020, bookmarkers and customers were excited, but several companies still can’t come back from the loss. The good thing is that most bookmakers have returned to normality and can get back on their feet.
Betting controversies
A significant number of sportspeople tested positive for coronavirus, rendering them unfit to play. Recently, there was a seed of betting controversy that may grow to change the whole industry.
Six players from FC Rostov tested positive for COVID-19, few days before a match. Therefore, all coaches, first squad, and second-stringers went into quarantine. FC Rostov petitioned to reschedule the match, but their competitor, FC Sochi, declined. FC Rostov was forced to use its youth team, which hadn’t practiced for some time.
Unfortunately, the news didn’t reach the odd provider until match day. The betting market scrambled as the spread was reposted to favor Sochi by 4.5 goals, and the total goals increased from 2.5 to 4.5. That match raised issues on how events like those should be handled and if there should be a sort of pandemic policy on bets.
Betting firms are unlikely to bring in new provisions, but some punters may end up waiting until coronavirus ends to place a bet.
The future of the betting industry after covid-19
Undoubtedly, the next few years are huge for betting sites. Most of the bookmarkers are back in business and are nowadays surviving from virtual gaming and eSports. There are also some big events ahead that will help them recover the money they lost during the pandemic.
During the first few weeks of the outbreak, online casinos seemed to weather. However, there are still some benefiting from it. Will that last forever? The betting industry will generally experience a reduction in revenue due to a shortage of funds and unemployment. The number of people losing jobs in other industries is likely to affect the betting industry. Shareholders are optimistic that things will be better in the next couple of years.
No one would have thought of watching a soccer match with no fans. Players are also informed about the deadly virus, and each player will be tested and evaluated before a match. Either way, it is clear that the sport and betting industry is on top of the outbreak, and the stakeholders are taking precautionary steps to stem the spread.
Final thoughts:
With covid-19, the situation around the globe is becoming chaotic daily. Like other industries, the internet has taken all the aspects of betting, and we can only accept and adapt to these changes. Online casinos are delivering results, and the same will continue in the next few years.
As the effect of COVID-19 continues to interrupt and delay activities in industries, there are several changes in sports betting and online casino that will transform the world forever.