Finns are widely known to have a positive mindset towards gambling, which seems to be the case. It’s only the tip of the iceberg, as Finland is one of the only countries in the World that has slot machines openly in shops, markets, restaurants, hotels…. and so, playing with coins, gambling has been part of Finnish everyday living close to the past century.

What is Trustly for Finns?

Then how does Trustly come to Finland, and what is it? Has it something to do with casinos, gambling, betting? Originally from Sweden, Trustly came to develop smoother payment options for internet services, such as igaming. As Finns are active in igaming, Trustly has become one of the most known service providers. And not just known, but also one of the most trustworthy ones.

For an average igaming customer who wants to deposit and withdraw money in and from their casino accounts, it’s meaningless who the provider makes the transfer. As long as it is swift, fast, and reliable, it is precisely what Trustly casino payments provide. Of course, everything is working in Finnish.

Finns and slots

Online gaming is growing in Finland. As the old gamers find the current slots already “played,” they are looking for new internet games. The exact time new players are growing and coming to the age to playing slot games- they have seen them games in markets and kiosks, and maybe even played as under-aged, but when they come to 18 years of age, they have the option to start playing at online casinos. Internet casinos and their slots are something else that you find in shops and restaurants in Finland. Those slots give players the possibility to win maybe a hundred euros. Still, when the players go first time to play on an internet casino, they see opportunities to win hundreds of thousands of euros – that is the biggest reason why the younger generation of players are more into playing on the internet than in restaurants and markets – you can win millions with the same bet, so why not? And when Trustly came into the picture, providing a service with fast money transfers both ways, that was the icing on the cake.

Working with Finns and creating products for them

You may have worked with Finns, or you may have customers or friends in Finland, and you know that Finns can speak and read English quite well. Still, as the country is small, it is very independent, and Finns usually expect to served in Finnish, so whatever you do with Finns, try to help them in Finnish, with the option to change the language if wanted.

There are only six million Finns, but especially in European iGaming, Finns are a force to be remembered. Moreover, nowadays, as igaming has shifted a lot into mobile gaming, and every Finn has their mobile device with them all the time, smooth payment transfers are of high priority.

Trust has brought an option to igaming sites for Finns to use their banking details and accounts to transfer money in and from their igaming site accounts, and money is transferred fast, even in minutes. If you cannot provide fast and reliable money transfers, you have already lost many possible sales.

Finns also love to read Finnish, even if they can understand other languages. So, if you are creating or managing any web services or mobile services for Finns, make sure that the language you use is good Finnish – never use a non-native person to create content for Finnish customers. You have only that one chance to get them as a customer. One bad experience and they don’t give you another chance.