Brands need to use video for marketing, which is nothing new. But what has changed is the fact that video is vital for any channel or platform. It’s no longer just part of the marketing plan. Instead, it’s central to your campaign. If you don’t make video, you might fall behind your competitors. Luckily, simpler videos are often seen as more authentic, so don’t stress about coming up with a complicated plan. 

Use a Transcription Tool

It’s a good idea to transcribe your video content to text so you can repurpose the content. That might include creating a lead magnet to grow your email list or bring more traffic to your site. You can repurpose it to reach out to people based on preferences. You might use the transcription to create refined content, like e-books. Or you can turn it into another format to get the message out. When you need to convert your video or audio to text, consider using a transcription software that also has an automated subtitling tool. That can save time compared to trying to type everything out yourself. 

It’s easy to correct any mistakes and export your work. With the transcription, you can also boost your site’s search engine optimization (SEO). It lets the search engine know what the page’s content is. Whether you are uploading it to a blog or offering more context with a description, the more information search engines have about your video, the better. If you don’t give them enough data, they may not be able to understand or read the page or content.

Don’t Focus on Sales

Before social media became so popular, if you wanted an advertisement seen, you needed to rent an area in print or television. On social media, you can place ads to directly reach your audience. So today, most branded content competes with entertainment instead of interrupting it. If you want people to watch your ad, you have to create value for your audience. If you only focus on telling people to buy your product or service, they’ll likely ignore it. Instead, connect with your viewers to tell stories. If you tell stories about your brand, your viewers will be more likely to understand what your company can do for them. 

Consider Sound

Depending on the social network, videos may or may not play with the sound on. But no matter what network it is, many people browse the internet with their device muted. Think about how to keep the content interesting and engaging for viewers no matter how they’re watching it. For example, you might decide to put subtitles on. Better yet, consider how you can tell the story without needing audio. If viewers can tell what’s going on without needing sound, your content will be that much more effective. Think about which visuals will be the most compelling for viewers and that will encourage them to visit your site. Have family, friends, or other employees watch the content to give you their opinion. Ask them what they think the video is saying to see if you are effectively communicating your message.