The city has announced a settlement that prevents floating digital billboards in New York City waters.
Under the terms of the agreement announced Tuesday, Ballyhoo Media must pay a $100,000 fine if its Times Square-style LED billboards are seen on any East River or Hudson River barges.
The city sued Ballyhoo Media in March, claiming the floating billboards created a “public nuisance” and broke zoning laws.
The agreement comes after the state enacted a law in August that banned floating digital billboards in its navigable waters.
Ballyhoo released a statement saying it had complied with all local, state and federal laws and has a legal right to safely operate in New York waters, but decided to stop fighting the city and state and focus on pursuing opportunities elsewhere.
(AP)
One Response
Extortion. The city has no legitimate reason to ban these things, so its doing so is an abuse of power.