The following article is part of a new series presented by Jewish Content Network which will discuss business ideas, marketing advice, and feature new business technologies, in an effort to help small business and organizations thrive and succeed. 

Graphics, they say, make the world go round. And by they, we mean the completely unbiased International Guild of Graphic artists.

Hey, if the pen is mightier than the sword, and a picture is worth a thousand words, that’s a lot of swords those graphic artists have.

But seriously, great graphics can make or break your campaign. The correct use of images, colors, and fonts can stimulate specific emotions in people, get them to look at your brand a certain way, and convey information with a lot more clarity.

For when times when Canva just doesn’t cut it, we’ve got you covered. Our graphic artists specialize in designing ads for web. It takes a specific set of skills to design online ads. For starters, you need to know how to animate them.

Things to Keep in Mind

One of the main benefits of online banners is their ability to flash and transition, making them far more attention grabbing. Our primal brains are programed to notice movement first, for survival reasons. So having a graphic artist who can design ads that are eye catching but not epilepsy-inducing, is key.

Packing the right info into much smaller dimensions is also a big factor. You generally have a lot less real estate to work with than you have with a print ad, and having an expert who knows that to remove, what to keep, how big things need to be, and what colors to use to make sure the right parts stand out, is crucial for optimum visibility.

Finally, there’s the issue of file size. I can’t tell you how many problems in online advertising are caused by files being too big. The larger the file, the longer it takes to load, and to be effective, your ad needs to appear as quickly as possible. After a certain size, the ad servers will start rejecting your ads as well. So making a high quality graphic that still has a tiny digital footprint is another requisite skill.

So. If you’re looking to craft a solid campaign, with the right message, the right graphics, and the right ad placements, talk to us. We’ll work with you throughout the entire process to make sure your campaign is as professional aligned to marketing best-practices as can possibly be.

Because we’re committed to your success.

Chaim Chernoff is the Chief Marketing Officer at the Jewish Content Network. Always on the lookout for latest digital marketing trends, Chaim aims to help businesses expand their presence and grow their business in the digital world.  Got any marketing questions? Send an email to: [email protected]

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