The following article is part of a new series presented by Jewish Content Network which will discuss business ideas, marketing advice, and feature new business technologies, in an effort to help small business and organizations thrive and succeed. 

A wise man once told me: “Tell me a problem that can’t be solved with more lead generation.”

I wracked my brains to find an exception to the rule, but couldn’t find one.

Don’t have enough clients? More leads means more customers.

Got too much work to do and not enough hours in the day? More leads means more sales means more people you can hire to do the work for you.

Don’t own a Lamborghini? More leads equals more money… you get the point.

Leads are like fuel to your business. Everything else depends on it. It’s nice that your car, Lamborghini or Fiesta, has surround sound and leather seats. But without fuel, you’re going nowhere. Fast.

Business often struggle with prioritizing their tasks – there’s so much to do and so little time! Should you fix your website? Go through your books? Write a marketing plan?

My advice? Whether you’re a non-profit, an entrepreneur, a brick and mortar business; it doesn’t matter. Generate more leads.

Many advertisers are tempted to run “branding campaigns” on the Jewish Content Network. This may work if you have a larger budget and a sustained marketing team. To everyone else I advise, “invite people to take immediate action.” It may still take multiple exposure to your ad, over a sustained period of time for any tangible results to be seen, but don’t let the impression you’re making on your ad viewer go to waste. Convert them into a lead.

To make a sale, you could just could call as many people or business as possible until someone bites. And if you do that, you’ll be ahead of all the people who are sitting there waiting for business to come to them. But there are ways of being more effective.

It’s important to understand who your target audience is, and the best way to reach them. How do you generate trust? Are there areas, online or in person, where they congregate? What if there was an “in”, or a connector you could build a relationship with that would create a steady stream of leads to your business?

And don’t forget the 80/20 rule. Always analyze what has worked for you in the past as far as generating leads, and redouble your efforts in that specific domain. Do more of what works – not all attempts are created equal.

Ultimately, lead generation is about understanding your client, proactively pursuing them, and meeting them where they are at. At the Jewish Content Network, we built an experience that allows you to instantly take action, test hypotheses, and call your visitors towards meaningful action.

To learn more or get started, contact us today.

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Chaim Chernoff is the Chief Marketing Officer at the Jewish Content Network. Always on the lookout for latest digital marketing trends, Chaim aims to help businesses expand their presence and grow their business in the digital world.  Got any marketing questions? Send an email to: [email protected]