The Republican National Committee is getting ahead of President Obama’s official campaign kickoff in Ohio and Virginia on Saturday with a media blitz labeling his reelection as the “Hype and Blame” tour.

The RNC will sell “Hype and Blame 2012” bumper stickers — a twist on Mr. Obama’s “hope and change” campaign of 2008 — accompanied by digital advertising, a fundraising strategy, radio and TV ads, and op-eds in local media. RNC Chairman Reince Preibus and state party chairmen will detail the strategy in a conference call with the media Thursday.

Mr. Obama and first lady Michelle Obama will formally launch his reelection campaign Saturday with rallies at the Ohio State University in Columbus and Virginia Commonwealth University in Richmond.

Republican officials intend to call attention to Mr. Obama’s pledge to deliver millions of jobs in infrastructure and green energy in Virginia and Ohio, arguing that he has failed to deliver on those promises. Both states are battlegrounds in this year’s campaign; Mr. Obama won both states four years ago after Republican George W. Bush had carried them in 2000 and 2004.

(Source: Washington Times)