JetBlue, known for shuttling vacationers from Northeast cities to the warmth of Florida and the Caribbean, is making a play for the corporate road warrior.
Starting next year, the all-coach airline plans to offer 16 lie-flat seats on flights between New York and Los Angeles and San Francisco. It’s the first time the egalitarian carrier will have a second class of service.
The transcontinental routes are the most profitable and highly contested domestic markets for airlines. Business class tickets frequently sell for $4,000 roundtrip. American Airlines, Delta Air Lines and United Airlines are all in the process of putting lie-flat beds in their premium cabins on those routes.
Virgin America, which also flies from coast to coast, has a traditional first class cabin with larger seats.
(AP)
One Response
I always use JetBlue to travel whenever available. I find their offer of more leg room very reasonable. Those who feel it necessary to pay so much extra for full class will pay it no matter which airline they travel with. If JetBlue offers a reasonable rate as they have been doing in general, they will corner the market.