The last time I was in Eretz Yisroel I was by a well known Rebbetzin and a kallah and her family came in for a Brocho. Though the speech of the Kallah identified her as a very frum individual, her heavy makeup and glittery cheeks seemed out of context with her refined manner. I think this is what the seminary is concerned with. The makeup of this young lady was not refined but rather garish – not at all comparable to the soft enhancing makeup worn by the frum kallahs I see in the States.