n a world without daas torah, any irrational and marginal ideas may flourish. Any susan can decide what she arrogantly choses is the right path for Judaism, and not content with being wrong herself, she/he needs to drag everyone with her/him down their misguided path, simply to justify her own lifestyle, if you read any dale Carnegie, or know any basic psychology, people always want to feel like they are good people, so if they are holding of a certain idea, it must be the right idea for all, irrespective of how many gedolim disagree.
There’s no place in real Judaism for people who don’t follow a accepted mesorah. obviously, until someone breaks shulchan oruch though, one cant bash the individual, only the ideology, which I believe the holy rabbis do.