I don’t know specifics, but the general idea is lower standards i.e. reliance on kulos in shechita, melicha etc.
Being that this product comes from cows, it requires the same level of hashgacha as meat itself.
(Unless someone is taking it for real health concerns, not just additional health benefits)
There’s never a black and white in the kashrus industry, but some hashgachos are known to uphold higher standards than others.