Eliezer732

I know what Oorah does. They do have an “out-of-the-box” marketing strategy. Instead of pleading the ’cause’ like other kiruv organizations (eg. Lev L’Achim), they use different strategies.

Think of it as a Yeshiva making a Chinese Auction. What shaychus does a yeshiva have to a Chinese Auction? A Chinese Auction, is, excuse me for being blunt, a permitted method of gambling, a glorified Bingo game. Should a yeshiva that has a mussar seder lure people to gamble away their money?! Of course not! Yet, many do! Bottom line, it’s a “kosherized” method to raise funds.

So Oorah has some fun and provides entertainment to it’s followers. Not a bad idea, is it?

For more info on what they do, go to http://www.oorah.org and see for yourself.