There should be clear rules about the pictures used for Shidduch purposes. It should be a picture of the boy/girl taken within the last few weeks and should only be a headshot. The girl should be wearing no make-up or jewellery, should not be smiling and her hair should be tied back in a manner befitting a true bas yisrael. The picture should be taken in doors with a plain white background. Passport or driving license pictures are OK bdi’eved (if taken within the last few weeks obviously) but L’chatchila the girl should not be looking directly at the camera in the picture as this shows a lack of Tzninua. The picture of the boy should similarly be a headshot with a white-background, no smiling ect, however it is vitally important that the length of both his peyos and beard are clearly visible in the picture.