AAQ: This they/them preferred pronoun meshugaas really became a big minhag in the past 2-3 years, just in time for Covid, work-from-home and non-stop conference and Zoom calls. Try being a participant on a business conference call with several law firms, their clients, bankers etc. where one of the participants has signaled they want to be referenced as “they/them” and you can go totally looney tunes trying to figure out whose on first. You want to be respectful of people’s choices but its truly mind-numbing.