No. I mean merchandising. You wouldnt buy The Moshe and Rochel Cohen Hebrew Academy of Walla Walla cookbook, even if it included the challa recipe of Yenta Schwartz of Spring Valley. Co-opting the names of mosdos and worse, using gedolim to sell things is merchandising at its worst.
sorry but it actually was put out by a Bais Yaakov as a fundraiser – there is no reason they can’t use that name. It actually has a lot better recipes that a lot of the other ones.