Are they really so good?? The place is (almost) always packed! (not that it is such a big store… but people are always buying there even though the prices are double [triple?] other bakeries!)
Its a good bakery vi-sa-vis all the other Israeli bakeries. They have normal stuff (except for the custard). Apparently they know of other shapes besides the rectangle, unlike the israelis, and they don’t have that urge to throw sesame seeds around the entire bakery.