it looks like its trying to copy jDate.
I have my personal opinion about online dating. I think a) anyone can log on and can pretend their this amazing person. You have to be careful. My experiences went from ok, to talking to a stalker, to completely wasting my time…
It CAN work but you gotta sift through the “garbage” before you can come across someone normal. But my theory is – of your normal and your on it – chances are there are some guys that are normal and are on it.
HOWEVER the biggest problem with online dating sites is I found the majority guys there were frum but much more lenient in things I found important (like being shomer). It was a big let down… I think I prefer the shadchan scene…