Sounds like an MLM (multi-level marketing) scheme, also known as a pyramid scheme. This theory only makes sense if half of all people aren’t finding their bashert. Then, each couple can bring in the 50% who aren’t married yet. Of course, one could argue that the people being brought in would have been part of the original 50% that anyway would have found their zivug!!! Either way, I don’t see this catching on.
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