Different sets of poskim.
Rav Moshe was mattir (even) colored dry powder. This is evident in Igros Moshe. Gedolei Haposkim in E.Y. all said even dry powder is assur.
Rav Blumenkrantz gave a hechsher on some sort of powder. It’s very possible (although I don’t recall the details) that rabbonim in the US who would have otherwise gone along with a heter from R’ Moshe said it was assur because they felt that the finished product stuck to the face and was not what R’ Moshe was referring to.
Good morning.