Not my place to comment on Zumba per se, as it is geared for women. But I can see the draw it has. Be it for excercise or self-expression / release, it works wonders. True, any sort of aerobic excercise will give you the same results, but the key is motivation, and to stay focused on an excercise regiment takes real commitment and motivation.
Zumba’s motivation speaks to an emotion that gets motivated with little effort, hence the huge following.
Madison Ave knows it, now 13th Ave knows it too. And what better way to disguise the emotion by calling it “excercise”. Who could find fault with that?
Funniest of all? I have chassidishe neighbors who are avid Zumba dancers, who go to classes in their turban, housecoats, and # 70s. If they only knew to whose “tune” they were dancing to.
The Yezer Horo outdid himself this time. Hard to believe how many ways he can package the same product, and keep finding customers.