I read the article, and I’m not sure the author is really saying what’s being ascribed to him. He is rejecting the notion that if there are no “fireworks” after three dates, the shidduch is doomed to failure. He is not rejecting the notion that there needs to be attraction, nor that there needs to be some degree of “ahavah”, although he is claiming that the ultimate ahavah can only be achieved after marriage.
He writes, “Rather those in Shidduchim should focus on getting to know the other person and his/her middos and try to give to the other person in a permissible way.”; obviously, he wants the ahavah to begin to develop even during the dating process.