Shraga18 I agree with you 100%. This isnt his first video to cross the line however. Hang up the phone was a disgrace and I was embarrassed when I first saw it.
There is so much to say on this subject but I usually end up on rant when I start so I wont. But I must say anon577 that the kiruv excuse is the oldest in the book. Its just a lame excuse to make music that has no Torah or Jewish values. If he truly is meaning this for the non frum crowd then dont publicize it on Jewish websites or put it on your albums. Use it only for outreach and specify that it is not for the frum ears. The point is that hundreds of Jewish teens are attracted to his music and other music (I wonder why?) and for them the next step is non Jewish music unfortunately. I shudder to think of the amount of lost souls that are stacking up against these ‘Jewish’ singers who have led them astray by refusing to provide kosher music. I honestly feel bad for them.