NOMTW- I actually did find the article confusing though not for your reasons- i thought she was advocating that girls should really on their natural features rather than try to enhance them! Only towards the end was i clarified.
The writer did not say that girls have to look like a model- she just said that girls should make sure they take care of their basic appearance. And i totally agree. Unfortunately we do find that some (not all) older singles tend to have “that look” (hair in a pony, no makeup, outdated clothes) Though nose jobs and violet lenses are a bit extreme, definitely makeup and hair goes a long way in enhancing your appearance.