Chochom: the tafkid and tachlis of this mokom is to drink in the olam’s yedios and shittos and then to come out feeling geshmak and well caffinated enough to give us a boost in our avodas Hashem.
Rasha: the purpose is to make fun of these crazy posters and mock them merciles…mmfffmmm.. (take him away boys!)
Tohm: to be inspired.
She’ino yodeh lishoel: –