Nat-
I’m going to respectfully disagree with your opinion.
Offering an enormous reward for something that has in the past only commanded a modest compensation will lead to professional shadchanim getting nastier in the techniques that they have become famous for.
I shudder at the thought of all the lying, tricking, hand twisting and you name it that a shdachan will go through while drooling over a potential $13,000.
When I was dating I would have sooner brushed off a professional shdachan (while I was still taking names from them) if I knew they were in it solely for the money.
As I’ve mentioned in older threads, I think the first thing any organization that seriously wants to end the crisis should do is to crack down on the shadchanim. Have a committee of Rabonnim that creates a list of rules that all shadchanim who want to be certified by them must follow. If a shadchan suggests a shidduch, either side can verify that the shadchan is in compliance with the accepted rules. When a shadchan goes against the rules it should immediately be reported to the committee and investigated. Punishments should range from (but not limited to) warnings, financial disciplines, suspension of certification and permanent revocation.
Giving these large payouts is rewarding terrorism.